Here are five reasons why you should redesign your old website:
Your current design looks expired. When you look pictures competition, does their web sites look fresh and completely new? If your site is usually looking old, you need to look at a complete redesign to bring it up to date. This will keep consumers interested and improve your visitor rates.
Your existing website looks cheap. When you did your website yourself or hired a high school student, the results may look under stellar. Bringing in an expert to redesign your website are going to pay off. Your site is the face to potential consumers. If it looks cheap, your potential customers may think you can't care or are not professional.
The content has certainly not been updated in a very long time. If your last article was six years ago, potential customers will head out elsewhere. If your content is obviously expired, potential customers will head out elsewhere. If your contact information isn't valid, potential customers go elsewhere. Don't give customers a reason to head out elsewhere.
Your brand or even image needs improvement. Truth be told, you need to maintain brand fresh and within the minds of your consumers. If you have any stale brand or one which could use some improvement, a website redesign might be a good option to start. It gives you time to relaunch your brand and image within the mind of potential consumers.
You want to improve how prospects judge your organization. Take a look pictures website metrics. How many new visitors can you get each month? The length of time do they spend on your own website? If you get few new visitors plus they only spend a while on your site, you've got a long way to head over to improve those numbers. A redesign can have the desired effect.